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The web page members.ketteringdirect.info states the following, "Weve been proudly serving businesses and organizations just like yours." I saw that the webpage stated " Already a Business Member? Click here to sign in." They also said " And join our growing community of. By registering I agree to accept and adhere to the terms of service. As well as to receive e-mail which can be fully configured after sign up." The meta header had sites as the first optimized keyword. This keyword is followed by businesses, best local sites, and top business sites which isn't as important as sites. The other words members.ketteringdirect.info used was business sites. Kettering is included but could not be understood by web engines.